AWS: Agentic AI Adoption Eclipsing SaaSAWS: Agentic AI Adoption Eclipsing SaaS

The momentum behind agentic AI is already eclipsing any tech shift that has come before it, according to Amazon Web Services (AWS).

AWS' managing director of technology partnerships, Chris Grusz, described the migration of customers to agentic AI as "happening far faster than we saw people move to SaaS," and far easier for partners to deliver.

Grusz also said it's far easier for technology providers to provide an agent than a SaaS application, which is "a much heavier lift."

"It's almost the same kind of transition we saw when people using machine images went to containers. Containers were a lot more lightweight, nimble, easy to deploy," Grusz said. "And it's the analogy with SaaS going to an agentic format. And we're seeing the big ISVs even gravitate to that as well. You look at some of our bigger partners … going from a SaaS interface to much more of an agentic interface."

AWS officially rolled out its AI Agents and Tools capability on AWS Marketplace a few weeks ago. The move followed three months after rival Google Cloud, at its spring Next event, announced an AI agent marketplace.

AWS' aim is to make Marketplace a single destination where customers can find everything they need for their agentic AI implementations. This is already AWS largest launch to date, surpassing 1,000 listings already, said Grusz.

Related:Microsoft, OpenAI Continue To Push Beyond Their Partnership

Unusually, he said major system integrators are early adopters. Accenture used Bedrock Agent Core to package its procurement transformation IP into an agent, launching it in Marketplace.

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