Effect of integrated multi-modal transit information on modal shift

@inproceedings{Hu2010EffectOI,
  title={Effect of integrated multi-modal transit information on modal shift},
  author={Hua Hu and Yun-feng Gao and Zhi-gang Liu and Xiao Guang Yang},
  booktitle={International Conference on Intelligent Transportation Systems},
  year={2010},
  url={https://api.semanticscholar.org/CorpusID:38806085}
}
The result shows that IMTI is effective to persuade a modal shift from private modes to transit modes and thus is helpful to improve share ratios of transit modes in China's big cities.
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