Artificial Intelligence as a Growth Engine for Health Care Startups: Emerging Business Models
@article{Garbuio2018ArtificialIA, title={Artificial Intelligence as a Growth Engine for Health Care Startups: Emerging Business Models}, author={Massimo Garbuio and Nidthida Lin}, journal={California Management Review}, year={2018}, volume={61}, pages={59 - 83}, url={https://api.semanticscholar.org/CorpusID:158219917} }
This article provides a timely and critical analysis of AI-driven health care startups and identifies emerging business model archetypes that entrepreneurs from around the world are using to bring AI solutions to the marketplace.
Tables from this paper
190 Citations
Next-generation business models for artificial intelligence start-ups in the healthcare industry
- 2021
Medicine, Business
This article contributes to the business model and business model innovation by systematically analyzing value creation, how it is delivered to customers, and communication with market participants, as well as design themes that combine start-ups and categorize them by specialization.
Capturing artificial intelligence applications’ value proposition in healthcare – a qualitative research study
- 2024
Medicine, Computer Science
A comprehensive systematic literature review and 11 semi-structured expert interviews are conducted to identify, systematize, and describe 15 business objectives that translate into six value propositions of AI applications in HC that can have several business objectives converging into risk-reduced patient care, advanced patient care, self-management, process acceleration, resource optimization, and knowledge discovery.
AI Startup Business Models
- 2021
Business, Computer Science
This study investigates how AI startup business models potentially differ from common IT-related business models and develops a business model taxonomy of AI startups, identifying their key characteristics, common instantiations, and distinctive aspects.
Emerging Technology and Business Model Innovation: The Case of Artificial Intelligence
- 2019
Business, Computer Science
This study attempts to focus on the proactive side of the use of AI technology to drive business model innovation, and sheds light on contingent factors shaping business model innovations initiated by the emerging technology.
Artificial Intelligence in Business Management
- 2023
Business, Computer Science
How effectively AI is being used in Taobao's e-commerce fulfilment centre for business management is examined and the results suggest that data, AI algorithms, and robots are the most important AI resources.
Implementation of Artificial Intelligence (AI): A Roadmap for Business Model Innovation
- 2020
Business, Computer Science
A deeper understanding of AI and how it can be used as a catalyst for business model innovation is provided to provide a roadmap to guide the implementation of AI to firm’s operations.
DEVELOPING A NEW BUSINESS OPPORTUNITIES VIA ARTIFICIAL INTELLIGENCE: NEW STRATEGIC MANAGEMENT MODEL
- 2022
Computer Science, Business
The study concluded that AI and machine learning added prediction and opportunity values to business data and enriches the experience of business suggestions not only by predicting the best business ideas but also by recommending the best personnel and companies as investors for their preferred project ideas.
Artificial Intelligence for Healthcare: Roles, Challenges, and Applications
- 2021
Medicine, Computer Science
This chapter provides a survey of AI-driven healthcare and identifies proposed models, which health staff is using to bring AI solutions for health applications, and identifies existing approaches to designing models for AI healthcare.
Artificial Intelligence for Healthcare and Social Services: Optimizing Resources and Promoting Sustainability
- 2022
Medicine, Computer Science
The authors examined the relevant literature, focusing on the last decade to highlight the significant advances made during this time period, and found that there are at least three types of open issues that must be resolved before A.I. can be effectively used in healthcare, as well as other sectors.
A Conceptual Framework on Defining Businesses Strategy for Artificial Intelligence
- 2020
Business, Computer Science
The aim of this paper is to develop a conceptual framework on defining AI business strategy through a systematic literature review (SLR) of research conducted between 2015 and 2019.
19 References
Prior Knowledge and the Discovery of Entrepreneurial Opportunities
- 2000
Economics, Business
Before technological change leads to new processes, products, markets, or ways of organizing, entrepreneurs must discover opportunities in which to exploit the new technology. To date, research has…
Open Business Models and Closed-Loop Value Chains: Redefining the Firm-Consumer Relationship
- 2016
Business, Economics
Driven by recent socio-economic developments, manufacturing firms increasingly adapt their business models along two dimensions. Apart from vertically integrating the entire product life cycle,…
Implementing complex innovations in fluid multi-stakeholder environments: Experiences of ‘telecare’
- 2006
Sociology, Business
Discovery and Creation: Alternative Theories of Entrepreneurial Action
- 2007
Business, Economics
Two theories of entrepreneurial action - Discovery Theory and Creation Theory - are discussed. While Discovery Theory and its assumptions have been addressed in the literature, neither the…
Imagining and Rationalizing Opportunities: Inductive Reasoning and the Creation and Justification of New Ventures
- 2010
Business
We argue that creating novel ventures consists of inductive analogical or metaphorical reasoning, which generates a platform for the creation and commercialization of novel ventures and facilitates…
The extent and nature of opportunity identification by experienced entrepreneurs
- 2009
Business, Psychology
Prior Knowledge, Potential Financial Reward, and Opportunity Identification
- 2005
Business, Economics
This article simultaneously explores the constructs of potential financial reward and prior knowledge of customer problems to provide a deeper understanding of the identification of opportunities.…
A Design Cognition Perspective on Strategic Option Generation
- 2015
Business
Abstract
Strategic option generation is a fundamental step in strategy formulation. Several lenses have been proposed to explain its foundations, including the microeconomics positioning school, and…
Entrepreneurial Team Composition Characteristics and New Venture Performance: A Meta-analysis
- 2014
Business
Prior research often asserts that different features of entrepreneurial teams - such as the additive characteristics and heterogeneity of team members, and size of the team – have positive new vent...