Social Comparison and prosocial behavior: An applied study of social identity theory in community food drives

@article{Shipley2008SocialCA,
  title={Social Comparison and prosocial behavior: An applied study of social identity theory in community food drives},
  author={Andrew Shipley},
  journal={Psychological Reports},
  year={2008},
  volume={102},
  pages={425 - 434},
  url={https://api.semanticscholar.org/CorpusID:10310516}
}
Researchers should expand study of the theory's behavioral implications, including the role of social comparison in prosocial behavior, to help clarify the possible role in a social comparison of perceived ingroup inferiority in the prior observed increase in donations.
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16 References

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